Jeff Walker – Product Launch Formula 2019

Product Launch Method is a type of programs nicely price going by means of not less than every year, particularly as a part of an annual planning part. Many of the content material exists in video, audio and textual content format (transcripts), so you’ll be able to devour it in your most popular format. Get pleasure from.

~CORE MODULES~

MODULE 1 LAUNCH FOUNDATION

That is about a few of the core components that make Product Launch Method so highly effective. By the top of this module, you’ll perceive the 5 core sorts of launches (and when to make use of them), the Sideways Gross sales Letter, in addition to tips on how to use sequences, tales, positioning, and psychological triggers to create a fantastic launch.

1 Introduction [4 minutes]
2 Intro to Product Launch Method [14 minutes]
three 5 Sorts of Launches [10 minutes]
four Circle of Superior [12 minutes]
5 Sequences [11 minutes]
6 Sideways Gross sales Letter [19 minutes]
7 Launch Dialog [10 minutes]
eight Psychological Triggers [17 minutes]
9 The Energy of Positioning [7 minutes]
10 The Energy of Story [10 minutes]
11 Launch Story Themes [11 minutes]
12 Downside Resolution Path [11 minutes]
13 The Alternate Path [4 minutes]

MODULE 2 LAUNCH PLAN

This module covers setting your self up for achievement by creating a robust plan and a transparent roadmap to comply with in your first launch. By the top of this module, you’ll know tips on how to determine your area of interest, avatar, property and targets, plus tips on how to construct and heat your checklist.

1 Introduction [2 minutes]
2 Area of interest Choice [42 minutes]
three Buyer Avatar [25 minutes]
four Constructing Your Listing [13 minutes]
5 Warming Your Chilly Listing [5 minutes]
6 Asset Identification [20 minutes]
7 Your Objectives [10 minutes]
eight Your Launch Objectives [9 minutes]
9 Your Launch Success Path [20 minutes]

MODULE three THE PRE-PRELAUNCH

This is a vital step that can make it easier to lay the groundwork in your launch. Mixed with the Prelaunch, this step is the bread and butter of Product Launch Method. By the top of this module, you’ll know tips on how to determine what your market desires, craft and refine your provide, and construct critical buzz main right into a launch.

1 Introduction [2 minutes]
2 Pre-Prelaunch Technique [6 minutes]
three The Pre-Prelaunch Sequence [4 minutes]
four Establish & Take a look at Your Provide [15 minutes]
5 The Shot Throughout the Bow [24 minutes]
6 Refining Your Provide [9 minutes]
7 Traits of Buzz [11 minutes]
eight Pre-Prelaunch Case Research [7+15+4 minutes]
9 Pre-Prelaunch Planner [no video]

MODULE four PRELAUNCH CONTENT

Your Prelaunch Content material (“PLC”), when executed proper, helps your potential consumers perceive the Alternative, the Transformation, and the Possession Expertise promised by your product. By the top of this module, you’ll understand how create every of those items of content material, tips on how to get folks onto your launch checklist, and what to mail throughout your Prelaunch.

1 Introduction [2 minutes]
2 The Prelaunch Sequence [5 minutes]
three Prelaunch Content material 1: The Alternative [15 minutes]
four Prelaunch Content material 2: The Transformation [14 minutes]
5 Prelaunch Content material three: The Possession Expertise [14 minutes]
6 scripting Your Prelaunch Content material [7 minutes]
7 Prelaunch Content material Walkthroughs [2 hours 44 minutes]
-Nicholas Wilton: Right here I stroll you step-by-step by means of the PLC transcripts for Nicholas Wilton’s Launch for his Art2Life course and break all of it down for you into the essential elements.
-Susan Garrett: This can be a walkthrough of a super-successful launch by Susan Garrett for considered one of her canine agility merchandise. She’s in my Platinum Plus mastermind group, and she or he’s had unbelievable success, however she got here into Product Launch Method as a COMPLETE beginner with no checklist and nearly no technical abilities.
-Will Hamilton: This can be a walkthrough of a superb launch by Will Hamilton that did over six figures in gross sales in a distinct segment market – and these Prelaunch movies are a unbelievable instance of tips on how to do it proper. Please don’t be intimidated by the standard of this launch – it was NOT Will’s first launch. The factor to recollect is that he was actually struggling when he first joined PLF.
eight Sorts of Prelaunch Content material [8 minutes]
9 Creating Prelaunch Movies [36 minutes]
10 Creating Different Sorts of Prelaunch Content material [8 minutes]
11 Constructing Your Launch Listing [13 minutes]
12 Mailing Your Launch Listing [20 minutes]
13 Launch Metrics [14 minutes]
14 Constructing your checklist throughout launch [19 minutes]

MODULE 5 OPEN CART

The Open Cart part is once you lastly begin taking orders! By the top of this module, you’ll know precisely what you want at each step of the way in which, out of your Open Cart e mail sequence to tips on how to script your gross sales video.

1 Introduction [2 minutes]
2 The Open Cart Sequence [19 minutes]
three Stoked On Promoting [16 minutes]
four Bonus Methods [16 minutes]
5 Gross sales Methods [19 minutes]
6 Creating Your Gross sales Video [34 minutes]
7 Gross sales Video Walkthroughs [128 minutes]
eight Gross sales Web page Walkthroughs [10 minutes]
9 Open Cart Planner [no video]
10 Submit-Launch E-mail Sequence [18 minutes]

MODULE 6 INTERNAL AND SEED LAUNCHES

This module goes extra in-depth with Inside Launches and Seed Launches. These are the 2 major sorts of launches that you’ll want to excellent earlier than shifting on. By the top of this module you’ll know which kind of launch to make use of when, and tips on how to plan and execute them.

1 Introduction [2 minutes]
2 Inside Launch Methods [13 minutes]
three Inside Launch Timeline [6 minutes]
four Inside Launch Case Research [64 minutes]
-Dylan and his companions constructed a profitable enterprise promoting bodily merchandise on Amazon. They developed a system for wholesaling merchandise, and began instructing their methodology to different sellers.
-Nicholas is a fine-art artist who has led offline workshops to show folks tips on how to paint. Then he used PLF to deliver his workshop on-line
-Julie practiced psychology in a standard setting. She questioned if she might take her psychological well being coaching on-line. Her first launch introduced in $17,000, and her second launch, 3 times that.
-Susan does million greenback launches in her canine coaching area of interest, with out JV companions. You’ve seen her Inside Launch PLCs and Gross sales Video, now hearken to her story – it’s unbelievable.
5 Inside Launch Planner [no video]
6 Seed Launch Methods [9 minutes]
7 Seed Launch Prelaunch Plan [7 minutes]
eight Making a Crushing Provide [12 minutes]
9 Seed Launch Timeline [9 minutes]
10 Creating Your Seed Launch Product [14 minutes]
11 Interviewing Consultants on Hyper Seed Launch [10 minutes]
12 Webinars and Summits [12 minutes]
13 Seed Launch Case Research [126 minutes]
-Tara & David Marino, an AMAZING Case Examine of a Seed Launch that solely offered 6 items – however it shortly led to a enterprise that did $500,000 (that’s a half-million ) in gross sales!
-Kami McBride was an absolute tech beginner… however did a 5-figure Seed Launch for her course “Handcrafted Therapeutic Natural Oils”. Right here you’ll discover an interview, case examine walkthrough, and swipfile of Kami’s Seed Launch.
-JJ Virgin, creator of the NY Occasions Bestseller “The Sugar Affect Food regimen” shares how she developed and wrote her e book utilizing a Seed Launch and made six figures within the course of – earlier than the e book was even written
-Erik Solbakken, after 26 years as an accountant he discovered a surprisingly hungry viewers and did his first launch, bringing in $10,000 earlier than even creating his product. In simply 10 months after beginning his on-line enterprise, Erik made $220,000 in income.
14 Seed Launch Walkthrough [103 minutes]
15 Seed Launch Planner [no video]

MODULE 7 JOINT VENTURE LAUNCH

That is the place you appeal to, prepare, and work with companions who will promote your product for you. By the top of this module you’ll have the ability to take what you realized in regards to the Inside Launch and use it to create a Joint Enterprise Launch.

1 Introduction [2 minutes]
2 Joint Enterprise Launch Technique [10 minutes]
three Discovering Joint Enterprise Companions [12 minutes]
four Getting Joint Enterprise Companions [17 minutes]
5 Getting ready Your Companions for Launch [7 minutes]
6 Coaching and Supporting your Joint Enterprise Companions [14 minutes]
7 Joint Enterprise E-mail Sequence Walkthroughs [28 minutes]
eight Joint Enterprise Launch Case Research [43 minutes]
9 Joint Enterprise Launch Planner [no video]

MODULE eight EVERGREEN LAUNCH

Now we take your total Inside Launch sequence and put it on autopilot. By the top of this module you’ll have the ability to take the ideas and methods of the Inside Launch and adapt them to the Evergreen Launch.

1 Introduction [2 minutes]
2 Evergreen Launch Technique [13 minutes]
three Sorts of Evergreen Launches [10 minutes]
four Making Your Launch Evergreen [11 minutes]
5 Shortage in Evergreen Launches [4 minutes]
6 Evergreen Launch Case Examine [9 minutes]
7 Evergreen Launch Walkthrough [5 minutes]
eight Evergreen Launch Planner [no video]

MODULE 9 BUSINESS LAUNCH FORMULA

This module is a roadmap for constructing what you are promoting with launches. By the top of this module you’ll know tips on how to construct out a number of merchandise and affords to your checklist with the various kinds of launches you’ve realized about in Product Launch Method.

1 Introduction [2 minutes]
2 The Launch Life [19 minutes]
three Enterprise Launch Technique [17 minutes]
four Constructing a Group [18 minutes]
5 Psychological Sport and Self Care [13 minutes]
6 Conclusion [3 minutes]

~BONUS MINI-COURSES~

OPERATION QUICK-START

When you’re simply beginning out in your on-line work trip, otherwise you’re about to launch a brand new enterprise, that is the way you get began quick so you can begin being profitable shortly.

1 Introduction [14 minutes]
2 Psychological Sport, Half 1 [20 minutes]
three First Steps [36 minutes]
four Instruments  [15 minutes]
5 Psychological Sport, Half 2 [13 minutes]
6 Conclusion [7 minutes]

SECRETS OF LEVERAGE AND SCALE

Learn to develop and scale what you are promoting with out working your self to dying.

1 Introduction [17 minutes]
2 Tips on how to get Leverage [21 minutes]
three Tips on how to Scale [22 minutes]
four Tips on how to get the Life you Need [14 minutes]
5 Conclusion [8 minutes]

LAUNCH PARTNERSHIP

When you’ve ever thought of serving to different folks with their launches – as a Launch Supervisor, a Launch Advisor, and even as a full enterprise associate – then this will probably be essential to your success.

1 Introduction [3 minutes]
2 Consumer Choice [13 minutes]
three Three Sorts of Offers [16 minutes]
four Negotiating [14 minutes]
5 The PLM Mannequin [17 minutes]

QUICK LAUNCH

If you have already got a listing, it is a smart way to herald cash quick with a narrative, just a few emails, and a deadline.

1 Introduction [2 minutes]
2 Fast Launch Methods [13 minutes]
three Fast Launch Case Research [66 minutes]
-Tax Sale, Go Romance, Wildcraft: Right here I’ve three examples I’m going to stroll you thru. They’re very completely different examples, however you’ll see how the Fast Launch can work in quite a lot of alternative ways.
-Will Falconer: Right here I stroll you thru Will Falconer’s book bundle Fast Launch. This Fast Launch was executed for a $25 product, with 6 emails over a U.S. Vacation weekend and ended at nearly $9,000 in fast income
-Debbie Arambula: Debbie is the “Coronary heart Artist” – she paints hearts, and she or he’s very profitable at it. That is how she makes use of Product Launch Method to promote her work and prints and features a story of how she did a Fast Launch to pay for brand spanking new tires for his or her RV.
four Fast Launch Planner [no video]

PROMOTING OTHER PEOPLE’S LAUNCHES

That is about tips on how to promote different folks’s launches as an Affiliate or JV Companion.

1 Introduction [13 minutes]
2 Technique & Key Issues [14 minutes]
three Three Methods to Drive Visitors [15 minutes]
four Deep Dive: Selling PLF [27 minutes]
5 Utilizing Bonuses to Increase Gross sales [23 minutes]

BOOK LAUNCH

That is all about tips on how to launch your e book, PLF-style (a Case Examine with Jeff’s NY Occasions Bestseller, Launch).

1 E book Launch Objectives [8 minutes]
2 E book Launch Prelaunch – Half 1 [10 minutes]
three E book Launch Prelaunch – Half 2 [13 minutes]
four Bestseller Campaigns [18 minutes]
5 E book Launch Interview with fiction authors Sean Platt and Johnny B. Truant [69 minutes]

LEAD MAGNET CROWDSOURCE CALL

On this bonus name, we spent 75 minutes crowdsourcing concepts for one another’s lead magnets.

This was one of the vital enjoyable and productive classes… and by simply going by means of the replay and transcript, you’ll depart with not less than a dozen new concepts for tremendous efficient lead magnets in your personal enterprise.

THE SPARTA LAUNCH

The Sparta Launch is all about promoting very high-priced, small-group workshops or retreats through e mail.

1 The Sparta Launch [14 minutes]
2 The Sparta Panel at LaunchCon with Jeff’s Platinum Plus mastermind members, Erico Rocha, Sebastien Evening, and Will Hamilton. [51 minutes]

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