Danny Margulies – Freelance Copywriter’s Code

I’m a contract copywriter who earns over $10,000+/month.

Now I’ll current YOU exactly how I write high-converting copy consumers love — from START to FINISH


Freelance Copywriter’s Code

My confirmed step-by-step system for writing high-converting copy consumers love…from start to finish.

I’ll all the time keep in mind what my favorite teacher knowledgeable me once more in highschool:

“Among the finest methods to walk by a minefield…is in one other particular person’s footsteps.”

For years, Freelance To Win school college students have been asking me for a contract copywriting course. Now, after years of enchancment and testing, I’m lastly ready to provide it to you.

Take a look inside Freelance Copywriter’s Code…

Freelance Copywriter’s Code is a 7-week course stuffed with precise world, forefront teaching for freelance copywriters the least bit ranges.
In Week 1, you’ll be taught to put in writing copy that can get outcomes and is nearly assured to be appreciated by consumers — even within the occasion you’re mannequin new. (You’ll uncover your entire particulars on Week 1 throughout the subsequent half beneath.)
Then, in Weeks 2-6, you’ll be taught my precise step-by-step packages for writing SPECIFIC kinds of copy, from start to finish… Along with what to do sooner than you’ve written a single phrase, all through to the finished product.
I’ve rigorously chosen each specific sort of copy you’ll be taught in Freelance Copywriter’s Code based mostly totally on the following parts:

They’re all in extreme demand, so that you simply’ll on a regular basis be able to uncover consumers who pay properly for them
You don’t should spend weeks and even days on every bit — some could also be achieved in as little as 1-2 hours with apply
I’ve systematized them, so that you simply’ll under no circumstances should reinvent the wheel, start from scratch, or stare at a clear internet web page questioning what to put in writing down about
They’re extreme price objects, so that you probably can value above frequent (and even premium) expenses for them
They’re typically found and even mastered comparatively shortly, so that you simply don’t should spend years “paying your dues” as a technique to turn into good at them

What you’ll uncover inside Freelance Copywriter’s Code:


The way in which to shortly show high-converting copy consumers love, consistently and predictably

The way in which to organize your thoughts to vary right into a Conversion Machine, so that you probably can write copy that converts with out worrying about ineffective and complicated devices (like A/B testing platforms and totally different approaches I’ve under no circumstances used as a contract copywriter)
My counterintuitive and unconventional methodology for ensuring you on a regular basis have higher than enough information to show superior copy (whereas avoiding getting slowed down with painstaking evaluation or info-overload)
Confirmed psychology hacks for making any piece of copy 10-100x additional persuasive — in minutes
Why there’s no methodology to put in writing a “good” piece of methodology to put in writing a “good” piece of copy — and what to do instead
The way in which to stay away from the most typical copywriter-crushing misconceptions regarding the psychology of conversion copy (and what to contemplate instead)
In-Depth Case Analysis: How I shortly helped a shopper improve their conversions when nothing else appeared to work (although they thought that they had been doing the whole thing correct)
Why consumers have trouble seeing points about their enterprise, even when it’s staring them throughout the face (and the way one can leverage it to appear like an instantaneous genius)
In-Depth Case Analysis: How I helped a shopper promote high-end $30,000 websites — by IGNORING just about the whole thing he knowledgeable me
My “Magic Question” for instantly chopping correct to the heart of what consumers really want (this took me YEARS to find out, and even most excessive expert copywriters have under no circumstances picked up on it)
In-Depth Case Analysis: The unconventional approach I used to steer of us to buy an pricey product (hint: it wasn’t the overused “Time’s Working Out” tactic)
Why canned questionnaires usually result in unhealthy intel and mediocre copy — and what it’s best to make use of instead
Why “fact-finding” sooner than you start writing copy usually results in mediocre and even poor outcomes (and what to do instead)
Superior strategies to simply about guarantee consumers love your work, even sooner than you write a single phrase
A whole report of powerfully penetrating questions you need to use (phrase for phrase) to get excellent supplies to your copy — every single time (as soon as extra, most copywriters miss these in favor of additional obvious, nonetheless a lot much less environment friendly, questions)
Superior methods to transform your self into higher than “solely a creator” and 10X your price to consumers
My rock robust methodology for minimizing “forwards and backwards” with consumers, and eliminating do-overs
My precise course of for delivering and presenting copy to consumers in a method that makes them fall in love with it (this was impressed by consuming at world class consuming locations — not finding out copywriting books)
The way in which to shortly flip lukewarm, mediocre, and even horrible first drafts into good copy consumers love — shortly and efficiently
The way in which to faucet into the patron’s private ideas to create fast “provide supplies” and make your life and job 100x easier
The exact system I exploit to put in writing down copy 10x faster than my rivals, and the way one can too
My phrase for phrase script for getting constructive, helpful ideas from consumers for those who ship them your first drafts — so you need to use it to shine your copy into one factor they’ll love
The best way to ensure you under no circumstances miss a deadline and ALWAYS ship your copy on time (even when the patron doesn’t comply together with your schedule)
The exact word-for-word script I exploit to place out a simple and easy timeline for consumers sooner than starting a enterprise (I’m unhealthy at planning, nonetheless this script makes it ineffective simple, even for me)
The three questions I ask myself to shortly get inside the highest of the reader and write copy that converts
Why so-called “conversion” gimmicks usually don’t work — and the time examined psychology it’s best to make use of instead
The way in which to put in writing high-converting copy with out resorting to drained earlier methods like “agitating” readers
The exact “filters” and exams I exploit to tell me if a little bit of copy will convert, or bomb
The way in which to put in writing persuasive copy for proper this second’s modern reader (Hint: Commonest copywriting data truly predates sliced bread, and numerous it is downright hopeless proper this second)
My 4 favorite “conversion levers” — the final phrase shortcut to create copy that’s extraordinarily persuasive, without having to reinvent the wheel every time
What to do when consumers don’t give you enough information to work with (and the way one can receives a fee additional to resolve this disadvantage)
The way in which to vary into indispensable to consumers, in order that they protect calling you time and again and just about throw money at you to help them clear up their points
Three hidden “earnings generators” most freelance copywriters miss — and use them to earn extra cash whereas doing a lot much less work
And additional…


The way in which to put in writing fascinating emails that get opened and browse every single time

Why e-mail copywriting is totally completely totally different from all various kinds of copy, and seamlessly alter for it
The way in which to create emails that scale back by the numerous litter and seize the reader’s consideration (and make you look good to your consumers)
The one question that leads to good e-mail copy — although most of your rivals under no circumstances assume to ask it
Precise examples of high-open-rate emails, with in-depth breakdowns of why they carried out so properly
The important thing to writing emails that individuals are EXCITED to be taught (barely than merely tolerate, or worse, ignore)
Step-by-step walkthroughs of exact e-mail initiatives I did for consumers, with an in depth clarification of the technique I used and why it improved their outcomes
Side-by-side comparisons of assorted e-mail copywriting approaches and when to make use of each one
The way in which to determine the optimum measurement for e-mail for any electronic mail copy you write
My surefire technique for on a regular basis realizing exactly start each e-mail, so that you simply’re under no circumstances watching a clear internet web page questioning the place to begin
The way in which to put in writing emails that consumers love because of they interact their viewers and get responses (along with precise examples)
Precise examples of environment friendly B2C and B2B emails, and take care of each one
Examples of precise emails I wrote for consumers with detailed breakdowns on my precise thought course of and what each half was designed to comprehend
In-depth Case Analysis: A step-by-step clarification of how I elevated a shopper’s conversion charge by 300% (with out using fancy devices OR A/B testing), and why their earlier advertising marketing campaign failed
The way in which to put in writing an e-mail sequence for consumers who need one — along with know what each e-mail ought to incorporate
An easy methodology to uncover readers’ hidden wants and use them to supercharge your e-mail copy’s effectiveness (most of your rivals acquired’t do this)
The way in which to put in writing e-mail product sales copy that doesn’t actually really feel like product sales copy
The way in which to put in writing emails that captivate and entertain readers — even within the occasion you’re writing for a boring enterprise, in any other case you’re not a “pure storyteller”
My secret for producing attention-grabbing tales for emails ON DEMAND
My under no circumstances sooner than revealed PERSONAL vault of story prompts you need to use to kickstart your e-mail copywriting proper this second immediately
The exact methodology I exploit to hunt out fascinating data nearly wherever and swap them into pure e-mail copywriting gold
My extremely efficient methodology for turning peculiar (even seemingly “boring”) tales into excellent e-mail copy
The way in which to consistently generate fascinating subject strains that get readers excited to open emails
The assorted sorts of subject strains, and the best way to determine on which one makes basically probably the most sense in any state of affairs
The exact methodology I exploit to give you superior subject strains in minutes, every single time (consists of precise examples AND even a listing of “unhealthy” subject strains I’ve thrown out)
And additional…

WEEK Three

The way in which to put in writing powerhouse press releases that get consumers publicity and publicity

The way in which to put in writing press releases which have the potential to be seen by hundreds and hundreds of people — even when nothing about Public Relations or Journalism
The reasons most press releases get ignored, and craft one which grabs consideration
The three most important substances journalists seek for sooner than they decide to share a press launch with the tons
Precise examples of extremely efficient press launch headlines (and detailed explanations of what makes them so good)
My precise course of for taking practically ANY press launch thought a shopper provides you — regardless of how boring — and making it newsworthy
The psychology of writing press releases reporters might want to share with enormous audiences
Why the usual “write to your viewers” copywriting advice is misguided by way of writing excellent press releases — and what it’s best to do instead
Why some press releases fail, and flip the chances in your favor
Side by facet comparisons of good vs. lukewarm press launch headlines
REAL examples of worthwhile press releases I’ve written, and a line-by-line walk-through of my precise course of
Case Analysis: How I beefed up a boring “do this new app” story, and turned it into a strong press launch with a powerful data angle
My confirmed system for growing with a newsworthy “hook” that grabs
consideration and can get reporters (along with loads of precise life examples you need to use for inspiration or model off of)
Case analysis: How I took an earthly story and strategically turned it proper right into a cool and associated piece of enterprise data
Line-by-line teardowns of precise press releases I wrote for precise consumers
The exact questions I ask a shopper earlier to writing even a single phrase of a press launch
Writing press releases for native corporations vs. nationwide companies (along with examples of every)
The way in which to shortly and easily make any press launch 10x  additional credible and additional fascinating (with little or no effort)
My exact notes from an precise press launch I labored on for an infinite Fortune 500 agency
My 4 key requirements for an incredible press launch headline (these will seize consideration in a break up second)
The most important mistake frequent and newbie press launch writers make (Hint: they prepare this in journalism school…nonetheless you probably can skip class and be taught it proper right here instead)
The way in which to transition from a catchy headline to the opening of your press launch with out dropping momentum or missing a beat (no obscure advice proper right here — I’ll current you exactly what to put in writing down)
Precise life side-by-side comparisons of GREAT vs. “not so good” openings
Previous the headline and opening: A easy roadmap for seamlessly gliding by the physique of your press launch shortly and easily
The all-too-common copywriting habits that journalists have zero persistence for, and eliminate it out of your writing
Further go-to “substances” you need to use everytime you get caught, need inspiration, or should beef up your press launch (I’ve personally used these quite a few cases)
An in depth, paragraph-by-paragraph breakdown of a press launch I wrote for a well-known shopper
A whole analysis of a mediocre press launch that can look OK to the untrained eye, nonetheless truly wished numerous work (along with a complete “rewrite” from me personally so that you probably can see exactly how I improved it)
Superior PR methods you need to use to DOUBLE your price to your consumers (these are simple strategies ANYONE will be taught, regardless of your background or experience stage)
And additional…


The way in which to put in writing explainer video scripts that get watched and shared

Why explainer motion pictures usually have tight deadlines, and maintain them
The enterprise behind explainer motion pictures, and work seamlessly with the companies that produce them
The way in which to pump out explainer motion pictures in doc time, maximizing your earnings
The #1 mistake most copywriters make when writing explainer motion pictures (Hint: it has to do with what happens to your script AFTER you submit it to the patron) — and what to do instead
Why EVERY enterprise — along with small and native corporations — can revenue from having explainer motion pictures (not merely apps and tech companies)
The misnomer behind the phrase “explainer video”, and write a script for nearly any purpose a shopper may want
Tons of precise examples of varied explainer video scripts — and the widespread threads all of them share
The psychological triggers I exploit to grab viewers’ curiosity, protect them engaged, and even get them to take movement
My Three tips for consistently turning out scripts that be part of with readers emotionally in any state of affairs
What of us will relate to most about your video script — and use that to your most profit when writing it
The way in which to make use of “VIP Vitality” to put in writing down an superior script consumers and viewers love (that is comparable principle that makes celebrities’ tweets go viral, and anyone can use it as quickly as they understand how)
The exact questions I ask consumers BEFORE writing a single phrase of an explainer video script (these are completely totally different than most various kinds of copy, and most writers miss them)
The one issue I spend HALF of my time on when writing an explainer video script
Why you don’t should know every component of the “viewers” — and the actual particulars it’s best to seek out instead
The way in which to put in writing explainer motion pictures that are easy for consumers to create visuals for (consumers LOVE this because of it cuts down their costs and manufacturing time, whereas rising their earnings)
The “hidden” agenda of any explainer video script (Hint: It’s not going about “explaining”)
The #1 mistake newbie copywriters make when writing their explainer video story
Explicit side-by-side comparisons of good explainer video copy, vs. mediocre or unhealthy copy (you’ll moreover be taught exactly WHAT makes one greater than the alternative)
The 2 key substances which will let you amp up the drama of your script and make it additional entertaining and fascinating
The way in which to make use of the “Laws Of Opposites” to supercharge your script’s engagement performance
Why charging a flat cost to your explainer video copywriting will usually earn you extra cash (plus the exact word-for-word script I exploit to flip hourly-paying consumers to flat cost)
The way in which to put in writing the first draft of your explainer video script in MINUTES — not hours — and nonetheless have it show GREAT
A simple methodology for shortly organizing all of your information sooner than you start writing, making the strategy rather a lot simpler and easier
The exact tips I exploit to go from “powerful draft” to polished script in MINUTES (not hours or days)
Precise script examples, along with progressions from “first draft” to “final draft” so that you probably can see exactly what modifications from draft to draft
Line by line teardown of an exact script, along with specific concepts, critiques, and suggestions
My “Thought Toolbox” that ensures you’ll under no circumstances run out of ideas
Strategies for filling up space in case you run out of useful information to put in writing down about (these hacks took me YEARS to find out, nonetheless you’ll have them TODAY)
The way in which to position your script in a method that helps consumers stand out from their rivals (consumers go crazy over this because of it helps them receive their enterprise goals and divulges them you’re rather a lot higher than “solely a creator”)
And additional…


The way in which to put in writing mouth-watering case analysis that help consumers make additional product sales

The excellence between a imply case analysis, and one which CONVERTS readers into shoppers
The way in which to put in writing mouth-watering case analysis for any shopper regardless of their enterprise, occupation, or enterprise
Why all consumers have a never-ending need for case analysis — and the way one can fill it
The psychology behind what consumers seek for in a case analysis copywriter (and use that information to get additional enterprise)
The way in which to put in writing case analysis consumers can share by means of e-mail, social media, and additional — and their readers will prefer it
The way in which to position your case analysis in a method that appeals to the broadest number of of us — with out being boring or “vanilla”
The exact step-by-step course of I’ve been using for years to provide excellent case analysis that convert like crazy
The way in which to make use of information you’ve ALREADY gathered as a technique to produce case analysis sooner and easier (this creates a win-win for you and your shopper — they get additional useful copy, whenever you earn additional)
The excellence between case analysis that fascinate vs. boring, “firm,” or entire snoozefest ones
What your favorite movement footage can prepare you about writing case analysis that command — and protect — consideration
The easy framework you need to use to plan out any case analysis in just a few minutes
Full breakdowns of precise, confirmed case analysis that proceed to engage and convert
The #1 concern which will make or break your case analysis copy
My Three-point technique for writing the right title, with out shedding time or vitality overthinking it
The way in which to put in writing a complete case analysis with out using an oz. of creativeness or creativity
The exact questions it’s best to ask sooner than you write any case analysis (these took me years to develop and refine, and you will have all of them proper this second)
The way in which to guarantee you get detailed, juicy options to all of your questions (whereas avoiding obscure, generic options that end in boring copy)
Essential concern to consider when deciding which information to include in your case analysis, and what to depart out
My personal case analysis template which will allow you to just about copy and paste your methodology to a workable first draft
The three key requirements which will let you shortly choose which quotes to utilize in your case analysis, and which ones to right away discard (along with loads of precise examples of each)
The way in which to shortly decide what to cut when enhancing your first draft
What to do when you might have two quotes that are comparable (Hint: You shouldn’t routinely discard actually one in all them)
The way in which to create thrilling drama, twists and turns that protect readers engaged (and are pleasing to put in writing down)
The way in which to easily set up any “gaps” in your story — and shortly restore them so that you probably can switch on
The way in which to development your story so that the subject of the case analysis does lots of the “writing” for you
My simple rule for doing a minimal amount of writing, whereas nonetheless creating an superior case analysis (so that you could be be faster, additional productive, and earn additional)
Your #1 job as a case analysis creator (Hint: that’s faraway from obvious. It isn’t writing…or selling…and even defending the reader engaged.)
Tons of examples of precise case analysis, quotes, and breakdowns which will let you every step of the best way through which
The 2 kinds of phrases that let you infuse case analysis with pleasure and drama (these require minimal effort in your half, however they’re extraordinarily extremely efficient)
My simple trick for turning peculiar data into dramatic twists and turns
The #1 narrative mistake most writers make, and easily stay away from it
The way in which to create “mini chapters” that protect readers engaged and entertained
A simple methodology to take care of tales that don’t seem to have a clear beginning, middle, or end
The way in which to know exactly the place to place each subheadline, so that you simply under no circumstances have to sit there fascinated with it
The way in which to make use of “dumb subheads” to rush up your course of and pump out case analysis faster, with out sacrificing an oz. of top of the range
Essential — and underrated — part of a case analysis (most writers gloss over this, nonetheless you’ll know greater)
Why it’s OK to have solely a obscure considered your story sooner than you start writing it — and “routinely” decide it out as you go
The way in which to position your case analysis in a method that’s terribly compelling to readers (writers whose mantra is “merely write an excellent story” get this all mistaken, and pay the worth)
The easy tips I exploit to tighten up my story so it reads like a masterpiece
And additional…


The way in which to put in writing landing pages that get your consumers leads and subscribers

The first and most important question I ask consumers sooner than I write a phrase of landing internet web page copy (Hint: It has nothing to do with the writing — and even their viewers — nevertheless it’ll make or break your copy)
The way in which to help your shopper decide what sort of landing internet web page they need (consumers are generally confused about this, and you may skyrocket your price by serving to them with it)
The way in which to put in writing good opt-in copy that helps consumers flip their landing pages into leads (and in the end product sales)
Tons of precise examples of landing pages I’ve written for REAL consumers
Carried out-for-you templates you need to use to put in writing down a landing internet web page (in a fraction of the time it takes to do it from scratch — plus, the patron will prefer it because of it’s capable of ship straight to the designer)
Three key questions you MUST ask as a technique to write a worthwhile landing internet web page (Hint: These are distinctive to landing pages…and most copywriters overlook them totally)
A simple, 60-second hack you need to use to put in writing down a high-converting landing internet web page, even within the occasion you’re fully clueless
The best way to determine on the right landing internet web page for every state of affairs
The way in which to create landing internet web page copy that seems excellent in your portfolio and helps you entice high-paying consumers
The exact landing internet web page portfolio samples I used to land a shopper value tens of a whole bunch of
The psychological framework I exploit to interrupt even basically probably the most difficult landing pages down into easy-to-complete tidbits
What to do within the occasion you uncover you’re temporary on data or provide supplies (with out having to call or e-mail the patron to get additional)
The 2 strategies for masterfully crafting fascinating bullet components, and when to make use of each one
The way in which to make use of your landing internet web page copywriting talents to put in writing down superior Home Net web page copy too (this provides you additional selections for finding new consumers, elevated incomes potential — and I’ll even give you a template you need to use to make it ineffective simple)
The hazard of “headline confusion,” and stay away from it
My personal headline generator gadget for cranking out good headlines in decrease than 5 minutes (this flies throughout the face of the standard advice to spend tons of time in your headline — “ain’t nobody acquired time for that”)
Why copywriters’ headlines usually get rewritten by the patron, and stay away from it
The simplest place to hunt out provide supplies for all of your opt-in internet web page copy (this might also end in an incredible upsell for you)
Why readers don’t truly care about lead magnets — and what they’re truly passionate about instead
My “Subtraction Method” for writing mouth watering bullet components that convert (with none exterior evaluation in anyway)
A simple nonetheless extremely efficient hack for writing Calls To Movement that convert
The way in which to squeeze additional conversions out of consumers’ present landing pages (and alter into known as a “Conversion Rescue Copywriter” they rely and rely upon to help them get additional leads and additional product sales)
What to do in case your landing internet web page copy doesn’t convert along with the patron hoped (Hint: You can flip this short-term setback into an incredible different to earn way more AND help the patron win)
The clues you need to use to find out when a landing internet web page could also be tweaked for additional conversions, vs. when it should be rewritten totally
Why most copywriters draw again from consumers who want to boost their present landing pages’ conversion expenses — and why that’s an infinite mistake
Going previous the copy: The way in which to receives a fee additional to advise consumers on landing internet web page design (even within the occasion you assume you’re clueless about design, I’ll current you exactly what it’s advisable know)
The one most important piece of data it’s advisable write a landing internet web page that converts (even copywriters don’t contemplate this)
And additional…


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